Executive Producer

In this professional stage, I tapped into my entrepreneurial spirit as a founder and partner in “Cartonería”, my own production company focused in animations, illustrations and digital content. As the executive producer, I was in charge of overseeing and coordinating various aspects of a project’s development. This included recruiting and leading the team, planning, organizing, managing budgets, timelines, and resources to ensure the successful execution of the project. With my advertising background, I could understand and contribute to create better outputs and achieve good results in the pieces we developed for market testing. Effective communication, problem-solving, and leadership skills were essential to navigate the challenges and complexities of each project.

Clients: Grupo Bimbo / VectorB / VMLY&R / Publicis Group / TBWA / Anónimo Creative Agency / Made Creative Agency / Wunderman-Thompson / CaptaGroup (USA) / Doble Vida Creative Agency / OnlyIF Creative Agency.

Additionally, I had the opportunity to work as a creative production manager at Televisa (one of the main TV Network in Mexico, US hispanics and LATAM). In charge of the creation of the brand identity and implementation of all graphic production elements of different TV shows: Music, Morning shows, Talk shows and showbiz.

Main achievements: Rebranding of the whole Ritmo Son TV Network brand and all of its programs.