Creative director BTL

In the context of CRM direct mail, and loyalty programs, my experience involves leveraging strategies to enhance customer engagement and build brand loyalty.

1. Utilizing CRM tools and practices involves managing interactions with customers throughout their lifecycle. This includes gathering and analyzing customer data to improve relationships, drive sales, and optimize customer satisfaction.

2. Direct Mail Campaigns: My experience in direct mail involves planning, designing, and executing targeted physical mail campaigns to reach specific audiences. This can include personalized mailers, catalogs, or promotional materials to create a tangible connections with customers.

3. Loyalty Programs: Implementing loyalty programs requires creating and managing initiatives that reward customers so they return and stay with a brand. This involves designing effective reward structures, tracking customer participation, and continuously fine tunning the program to maximize its impact.  

Successfully integrating CRM, direct mail, and loyalty programs involves a comprehensive understanding of consumer behavior, effective data management, and the ability to create personalized and compelling content that resonates with the target audience.

Main Achievements: I was the Creative Lead for Ford’s first Loyalty Program redesign with full customized CRM Database, and did the Loyalty program design for premium direct mailing (Jaguar & LandRover). I created the art design for “Red Label Mix” launch, to break the barrier that whiskey is drank alone for young consumers.

Clients: FORD / DIAGEO / MOVISTAR / AMEX / AIRLINE
Brands: Ford Loyalty Program / Jaguar / Land Rover / Lincoln Mercury / Trucks / Johnnie Walker Red & Johnnie Walker Black Label / American Express (Corporate and Membership Rewards) / Aeromexico 
Categories: Car Premium Brands / Trucks / Beverage Alcohol / Mobile / Bank / Airlines